LEGO® Universe cerrará el próximo 31 de Enero de 2012


lluisgib - Posted on 04 Noviembre 2011

Hoy, día 4 de Noviembre hacia las 19 horas Jan Beyer ha publicado un escueto mensaje en su perfil de Facebook comunicando la mala noticia  de que el juego MMOG LEGO® Universe cerrará el próximo 31 de Enero de 2012

Después de los retrasos en su lanzamiento, su escaso éxito inicial y su apertura parcial gratuita hace unos meses, la cancelación de este proyecto es un jarro de agua fría después de todos los recursos (humanos y económicos) dedicados a LEGO Universe.

Desde Hispabrick Magazine® deseamos que esta experiencia inicial, aunque no haya alcanzado el éxito esperado, sea el principio de otras muchas experiencias LEGO virtuales.

Nota de prensa

Online game will close on January 31, 2012. The LEGO Group’s digital offerings will continue to develop over the coming years.

November 4, 2011 – The LEGO Group today announced that it will close LEGO® Universe, an MMOG (massively-multiplayer online game) that has been in operation since the autumn of 2010.

In spite of very positive player feedback and a large number of players in the free play zone, it has not been possible to convert a satisfactory number of players to paying subscribers. It has therefore been decided to close the game as of January 31, 2012.

“The LEGO Universe team can take pride in having developed and launched a great LEGO experience that many players will miss,” said Jesper Vilstrup, Vice President, LEGO Universe. “Right now, we have almost 2 million players in LEGO Universe, and we get extremely positive feedback from players. Unfortunately, we have not been able to build a satisfactory revenue model in our target group, and therefore, have decided to close the game.”

Despite the change, the ambition to develop and run a digital business remains. In future, it is the intention to further pursue cooperation with partners. The LEGO Group has a strong and continuing partnership with TT Games Warner Bros. Interactive Entertainment to create digital LEGO experiences within video games. A further expansion in the digital area will mainly be based on similar partnerships.

“The development of our digital offerings continues to be a very important element in our strategy,” said Mads Nipper, Executive Vice President, LEGO Group. “We have more than 20 million visitors on www.LEGO.com every month, and LEGO video games are among the bestselling children’s video games with sales of more than 60 million units in the last five years. Through our experience developing and running LEGO Universe, we have gained a lot of valuable insights, and we have a very strong foundation for future development in the digital area.”

As a consequence of the closure, the LEGO Universe staff has today been informed that the ‘Play Well Studios’ in Louisville, Colorado and the game’s marketing function in Billund, Denmark will be closed. This will affect 115 employees. All affected employees will be offered assistance in finding new jobs inside or outside the LEGO Group.